HAYLEY
LAI
Art Director & Creative Stylist
Hayley is a multifaceted Creative Stylist and Art Director with over a decade of experience in the creative industry. Renowned for bringing visionary concepts to life by merging artistic innovation with practical execution. Hayley has worked across a diverse range of projects, delivering compelling visual narratives that captivate and inspire.
With expertise spanning in fashion styling, brand campaigns, visual story telling, Hayley seamlessly blends artistic vision with commercial insight. Hayley partners with clients to craft innovative strategies and striking visual narratives that elevate their identity and resonate with their audience.
Her projects to date include styling the Selfridges Windows and In store presentation, working across Sports Campaigns for multi leading brands including Nike, New Balance and Sports Direct. Hayley also works closely with private clients designing windows and has done for clients such as Malone Souliers.
ABOUT ME
LONDON
SERVICES
Fashion
Helping brands define visual identity, ensuring styling choices aligns with your core message and audience.
A confident visual story teller who can conceptualise and execute entire campaigns across a variety of genres - swimwear, sports, high fashion.
Specialisation includes online, socials, campaigns, look books and editorials.
Interiors
Ability to work within budgets, meet tight deadlines, and adapt to evolving creative briefs.
Helping clients articulate their vision and translating it into tangible designs through sourcing props or designing key elements with production houses.
Specialisation includes editorial set design, event styling, commercial interiors & windows.
Commerical
Experienced working on large scale productions with a large crew & cast.
Highly organised and adaptable in fast paced environments.
Specialisation includes big activations for online and in store, socials & web.